Vendor
	Mohrbooks Literary Agency Maren Wiederhold
Categories
Political economy

MOTHER / FOUNDER

Jennifer Fernandez Amanda Jane Jones

68 Women on the Trials and Triumphs of Starting a Business and Raising a Family

An inspirational and empowering celebration of more than sixty women who are both dedicated mothers and successful entrepreneurs.

Starting a business can be daunting, scary, and exciting, all at once; so too can starting a family. But they can coexistas the incredible roster of women in this book demonstrate, entrepreneurship can be both a sustainable and fulfilling model for working motherhood. Each woman profiled here shares insights from her journey as well as powerful lessons and practical advice, including: How to plan for maternity leave The benefits of sharing financial information with your peers Key points to include when drafting a contract Creative ways to include your kids in your work The value of building support systems, from advisory boards to nanny shares Resources for securing grants and fellowships Tips for preparing taxes as a freelancer How to avoid the "mom guilt" trap Filled with first-person stories of designers, makers, CEOs, farmers, pastry chefs, artists, lawyers, educators, and more, Mother / Founder captures with unprecedented candor the unique challenges and joys of what it means to launch and run a business while being just as fiercely dedicated to raising children. Jennifer Fernandez is a former magazine and digital editor who has written about design, travel, and food for nationwide publications that include The Wall Street Journal, Architectural Digest, Travel + Leisure, Esquire, Departures, House Beautiful, Elle Décor, Martha Stewart Living, Better Homes & Gardens, and Domino. She currently resides in Brooklyn with her husband and two young daughters (Sophie, 4, and Maren, 2). Amanda Jane Jones was the co-creator and founding designer of Kinfolk, and is now a freelance graphic designer, illustrator, and children's book author. She has been featured by Architectural Digest, The New York Times, and Martha Stewart Living, as well as online publications that include Mother Mag, Cup of Jo, Domino, Wit & Delight, Oh Joy!, VSCO, Gap, and Click Magazine. Her product collaborations include Opinel, Revival Rugs, Solly Baby, and Schoolhouse Electric. She is a recent transplant to the Wasatch Mountains of Utah, after having all of her children (Jane, Miles, and Wes) on the south side of Chicago. Her kids were the inspiration for her books Yum Yummy Yuck, The Hair Book, Fuzzy Furry Ouch, and Decorate the Tree. Find her at amandajanejones.com and @amandajanejones. Jennifer Fernandez is a former magazine and digital editor who has written about design, travel, and food for nationwide publications that include The Wall Street Journal, Architectural Digest, Travel + Leisure, Esquire, Departures, House Beautiful, Elle Décor, Martha Stewart Living, Better Homes & Gardens, and Domino. She currently resides in Brooklyn with her husband and two young daughters, Sophie and Maren.

Available products
Book Published 2024-10-29 by Artisan

Comments

Reading this book is like being invited into a circle of wise and brilliant mothers who generously share their experience and advice on creating fulfilling careers on their own terms. An empowering reminder that there is no one perfect blueprint to motherhood and successful entrepreneurship.

Mother/Founder shines a much-needed light on the complex and profound journey of being a mom entrepreneur. Amanda and Jennifer have created within the pages of this book a community for those of us holding up economies, families, and dreams, and reminded us: we've got this.

I wish this book existed when I was raising my three boys and building my first beauty brand! The stories of these mother founders are so inspirational, and remind any woman who is starting a business and juggling the demands of a family that they're not alone. We see you. We've got you. Now go build your support system and crush it.

How did this book not exist until now? Reading these working moms' stories, their advice, and the brass tacks of their daily routines gave me much-needed affirmation as I navigate life with my new baby while going after my professional dreams. It's hard! But as one contributor aptly put it, my work makes me who I am, and it makes me a better mother. This book was like chicken soup for my tired-mom soul.

Full of stories and practical advice from a diverse group of mother entrepreneurs that is sure to inspire you like it inspired me.

As any mother knows, the balance between finding gratification in your work and spending quality time with your kids, all while avoiding mom guilt, is a constant challenge. And it's compounded when you see social media highlight reels showing mothers seemingly doing it all, having it all, looking great, and feeling great. The stories in Mother/Founder pull back the curtain in a way that is truly relatable, helpful, and inspiring. It will get you dreaming in a new, exciting way.

A true companion for anyone weathering that seemingly impossible distance between making lunches and making launch day, this book is equal parts a whisper to keep going and a thunderclap to start today. These are the stories we need more than ever.