ON TIME AND ON TARGET

How does a fighter pilot keep his head together with a heat-seeking missile on his tail? The same way the U.S. Air Force reduce its training accidents from 1,214 a year to just 9. The same way the New York Giants finally cracked the Super Bowl. The same way Pepsi increased market share. They used Flex. So can you.

Like all effective things, Flex is simple on the surface. Its heart is the Flex engine: Plan-brief-execute-debrief. These four steps have what it takes to bring teams and individuals to action. They deal with complexity, drive action, tighten communication, beat task overload, and support an honest and open culture for planning, action and learning. You’ll see how Flex is used in some of our most successful companies and teams. You’ll feel what it’s like to fly a fighter jet, relying on Flex for your life. You’ll know that you can rely on Flex when it’s just your career or aspirations at stake. Fighter pilots and business leaders have been doing just that for decades. JAMES D. MURPHY is the author of the bestselling Flawless Execution. He is the CEO of Afterburner Inc., the consulting firm he founded after eight years as a F-15 fighter pilot with the US Air Force. CHRISTIAN BOUCOUSIS is the CEO of Afterburner Australia. He served as a F/A-18 fighter pilot for 11 years with the Royal Australian Air Force. Afterburner has appeared in Inc. Magazine's 'Inc. 500 List' twice, and was recognized in 2016 by Forbes as a 'Best Small Company in America'. For more information about Afterburner and the Flex model, see: http://www.afterburner.com/