OWN IT

One of the highest ranked women to ever have worked on Wall Street shows how women can elevate themselves and their careers by embracing the uniquely female traits proven to make women better leaders, more effective team players, and more valuable assets to companies and employers.

Lean in. Demand your place at the table. Sallie Krawcheck has had it with professional advice implying that if women simply leaned in a little farther, played the game a little better, and demanded just a little bit more- in other words, acted a little more like MEN - they could finally break through that glass ceiling and enjoy the success and power they deserve. The problem is that trying to beat a man at a man's game, she says, is a contest rigged to lose. A better strategy is to embrace and invest in the unique traits that make women better positioned to lead and succeed than men: broader diversity of perspective, greater long-term focus and healthier attitude towards risk, higher aptitude for certain types of creativity, better people skills, empathy, and more.

Having been the lone woman at the very highest rungs of male-dominated Wall St, as CFO of CitiGroup and President of Wealth Management at Bank of America Krawcheck knows what it takes to succeed as a woman in a man's world. Which is why, in the new chapter of her life as Chair of one of the largest professional networks for women, she put her research analyst background to work to uncover reams of irrefutable evidence showing that companies perform better when they fully engage women; that companies with women in leadership positions serve clients and customer needs better, have a stronger and more engaged culture, are vastly more innovative, and sustain profits over a longer term.

Drawing on this research as well as on fascinating stories from her years at the highest echolons of the biggest boy's club in the world, Krawcheck will inspire and empower women to elevate both themselves and their companies by investing in these assets and strengths. Because according to Krawcheck, women who capitalize on these skills won't need to "lean in" or demand a place at the table; employers will offer that place to them willingly because it makes good business sense. Picking up the conversation where Lean In left off, this book will show women how to go beyond merely sitting at the table and elevate themselves to the next level by bringing their true female selves to work.

Sallie Krawcheck has been dubbed "The First Lady of Wall Street" and been named one of TIME magazine's "Global Business Influentials," one of Fast Company's "100 Most Creative People of 2014", and has appeared 9 times on the Fortune list of Most Powerful Women in Business. Her Elevate Network (https://www.ellevatenetwork.com) is global and they currently have a presence in the UK, Brazil, Spain, China, Taiwan, India and South Africa.