BE KNOWN

BE KNOWN is an indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by marketing expert Cynthia Johnson

In the modern world, influence is everything and personal branding equals influence. BE KNOWN is the why-to, how-to handbook for everyone who wants to develop and manage a personal brand. In nine succinct lessons, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader for Levi's, Vans, and Fortune 500 companies in just three years using her process of accelerated brand development, continuous brand management, strategic growth and pivoting, and monetization. Today, she is one of the most followed marketing excerpts in the world with 1.5 million followers on Twitter, 20% of which originate in the UK and British Commonwealth.

Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voice and built their audiences, will find the answers here and discover that it's technical, creative, tactical, and much easier than they think.

CYNTHIA JOHNSON is the cofounder of the Los Angeles-based branding agency Bell + Ivy. She was named one of the top five personal branding experts in 2017 by Entrepreneur magazine, Inc. listed her as one of the 20 digital marketing people to follow, and Mashable named her the third most important marketer to follow on SnapChat (#CyninLA). Johnson sits on the advisory board for nGage.social and is a frequent guest speaker at USC's Marshall School of Business, Stanford's Igniter program, and at Fortune 500 companies' executive retreats (speaking at 70 events in 2 years). She is a columnist and mentor for Entrepreneur magazine. Her work has also been featured in Inc., Forbes, and TIME and her digital marketing presentation on SlideShare has more than 100,000 views. She has advised on the social media, branding, and viral campaigns for companies such as Vans, Levi's, and the Susan B. Komen Foundation. She regularly speaks at marketing summits around the world including events in Dubai, India, UAE, and Tokyo.