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Mohrbooks Literary Agency
Sebastian Ritscher |
| Original language | |
| English | |
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| www.profgalloway.com | |
POST CORONA
From Crisis to Opportunity
From the bestselling author and New York University professor comes a keenly insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world.
The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses - like home exercise company Peloton, video conference software maker Zoom, and Amazon -woke up to find themselves crushed under an avalanche of consumer demand. Others - like the restaurant, travel, hospitality, and live entertainment industries - scrambled to escape obliteration.
But as New York Times-bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In POST CORONA, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing.
Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Our commonwealth didn't just happen, it was shaped. We chose this path - no trend is permanent and can't be made worse or corrected."
Scott Galloway is the New York Times-bestselling author of The Four and The Algebra of Happiness and a professor at New York University's Stern School of Business. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the World's 50 Best Business School Professors by Poets & Quants. He co-hosts two podcasts, "Pivot" with Recode's Kara Swisher and "The Prof G Show," and is the host of Vice TV's "No Mercy, No Malice with Professor Scott Galloway," named after his popular newsletter. He has over 50 million views on YouTube.
But as New York Times-bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In POST CORONA, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing.
Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Our commonwealth didn't just happen, it was shaped. We chose this path - no trend is permanent and can't be made worse or corrected."
Scott Galloway is the New York Times-bestselling author of The Four and The Algebra of Happiness and a professor at New York University's Stern School of Business. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the World's 50 Best Business School Professors by Poets & Quants. He co-hosts two podcasts, "Pivot" with Recode's Kara Swisher and "The Prof G Show," and is the host of Vice TV's "No Mercy, No Malice with Professor Scott Galloway," named after his popular newsletter. He has over 50 million views on YouTube.
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Book
Published 2020-11-24 by Portfolio |