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Fletcher Agency
Melissa Chinchillo |
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English | |
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PROTOCOL
The Power of Diplomacy and How to Make it Work for You
President Obama's former White House chief of protocol looks at why etiquette and diplomacy matter - and what they can do for you.
History often appears to consist of big gestures and dramatic shifts. But for every peace treaty signed, someone set the stage and provided the pen. As social secretary to the Clintons for eight years, and more recently as chief of protocol under President Obama, Capricia Penavic Marshall has not just borne witness to history, she facilitated it. For Marshall, diplomacy runs on the invisible gesture: the micro moves that affect the macro shifts. Facilitation is power, and, more often than not, it is the key to effective diplomacy.
In Protocol, Marshall draws on her experience working at the highest levels of government to show how she enabled interactions and maximized our country's relationships, all by focusing on the specifics of political, diplomatic, and cultural etiquette. By analyzing the lessons she's learned in more than two decades of welcoming world leaders to the United States and traveling abroad with presidents, first ladies, and secretaries of state, she demonstrates the complexity of human interactions and celebrates the power of detail and cultural IQ. From selecting the ideal room for each interaction to recognizing gestures and actions that might be viewed as controversial in other countries, Marshall brings us a master class in soft power.
Protocol provides an unvarnished, behind-the-scenes look at politics and diplomacy from a unique perspective that also serves as an effective, accessible guide for anyone who wants to be empowered by the tools of diplomacy in work and everyday life.
Capricia Penavic Marshall was chief of protocol of the United States from 2009 to 2013 and social secretary from 1997 to 200. She is the current president of Global Engagement Strategies, which advises international public and private clients on issues relating to the nexus of business and cultural diplomacy. She serves as ambassador-in-residence at the Adrienne Arsht Latin America Center at the Atlantic Council in Washington. In her post under the Obama administration, she embraced traditional protocol while establishing new innovative practices by building relationships between industry and political leaders worldwide, and creating strategies to transform global engagement. During her service, she oversaw the details of diplomacy during countless state, official, and working visits and the G20, Nuclear Security, APEC, G8, NATO, and Sunnylands summits.
In Protocol, Marshall draws on her experience working at the highest levels of government to show how she enabled interactions and maximized our country's relationships, all by focusing on the specifics of political, diplomatic, and cultural etiquette. By analyzing the lessons she's learned in more than two decades of welcoming world leaders to the United States and traveling abroad with presidents, first ladies, and secretaries of state, she demonstrates the complexity of human interactions and celebrates the power of detail and cultural IQ. From selecting the ideal room for each interaction to recognizing gestures and actions that might be viewed as controversial in other countries, Marshall brings us a master class in soft power.
Protocol provides an unvarnished, behind-the-scenes look at politics and diplomacy from a unique perspective that also serves as an effective, accessible guide for anyone who wants to be empowered by the tools of diplomacy in work and everyday life.
Capricia Penavic Marshall was chief of protocol of the United States from 2009 to 2013 and social secretary from 1997 to 200. She is the current president of Global Engagement Strategies, which advises international public and private clients on issues relating to the nexus of business and cultural diplomacy. She serves as ambassador-in-residence at the Adrienne Arsht Latin America Center at the Atlantic Council in Washington. In her post under the Obama administration, she embraced traditional protocol while establishing new innovative practices by building relationships between industry and political leaders worldwide, and creating strategies to transform global engagement. During her service, she oversaw the details of diplomacy during countless state, official, and working visits and the G20, Nuclear Security, APEC, G8, NATO, and Sunnylands summits.
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Book
Published 2021-01-01 by Ecco/ HarperCollins |