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Melissa Chinchillo
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PROTOCOL

Capricia Penavic Marshall

The Power of Diplomacy and How to Make it Work for You

President Obama's former White House chief of protocol looks at why etiquette and diplomacy matter - and what they can do for you.
History often appears to consist of big gestures and dramatic shifts. But for every peace treaty signed, someone set the stage and provided the pen. As social secretary to the Clintons for eight years, and more recently as chief of protocol under President Obama, Capricia Penavic Marshall has not just borne witness to history, she facilitated it. For Marshall, diplomacy runs on the invisible gesture: the micro moves that affect the macro shifts. Facilitation is power, and, more often than not, it is the key to effective diplomacy.

In Protocol, Marshall draws on her experience working at the highest levels of government to show how she enabled interactions and maximized our country's relationships, all by focusing on the specifics of political, diplomatic, and cultural etiquette. By analyzing the lessons she's learned in more than two decades of welcoming world leaders to the United States and traveling abroad with presidents, first ladies, and secretaries of state, she demonstrates the complexity of human interactions and celebrates the power of detail and cultural IQ. From selecting the ideal room for each interaction to recognizing gestures and actions that might be viewed as controversial in other countries, Marshall brings us a master class in soft power.

Protocol provides an unvarnished, behind-the-scenes look at politics and diplomacy from a unique perspective that also serves as an effective, accessible guide for anyone who wants to be empowered by the tools of diplomacy in work and everyday life.

Capricia Penavic Marshall was chief of protocol of the United States from 2009 to 2013 and social secretary from 1997 to 200. She is the current president of Global Engagement Strategies, which advises international public and private clients on issues relating to the nexus of business and cultural diplomacy. She serves as ambassador-in-residence at the Adrienne Arsht Latin America Center at the Atlantic Council in Washington. In her post under the Obama administration, she embraced traditional protocol while establishing new innovative practices by building relationships between industry and political leaders worldwide, and creating strategies to transform global engagement. During her service, she oversaw the details of diplomacy during countless state, official, and working visits and the G20, Nuclear Security, APEC, G8, NATO, and Sunnylands summits.
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Published 2021-01-01 by Ecco/ HarperCollins

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After one day on sale, Capricia Marshall’s PROTOCOL was a #1 bestseller on Amazon in three categories and #210 of all books on Amazon:  
 
Amazon Best Sellers Rank: #210 in Books (See Top 100 in Books)
o    #1 in Business Image & Etiquette
o    #1 in Etiquette Guides & Advice
o    #1 in International Diplomacy (Books)



PEOPLE.COM ran its exclusive interview with PROTOCOL author 
Capricia Penavic Marshall that will run in print on Friday!
 
GOODHOUSEKEEPING.COM is planning an excerpt 
 
PUBLICITY
BOLD: Major
**:New
 
TV:
TK                      MSNBC “Morning Joe” / Interview
6/21                   CNN “The Situation Room w/Wolf Blizter” / Interview 
 
PRINT:
6/28                  The New York Times Book Review/ New & Noteworthy
TK                     The Washington Post / Review
TK                       People / Q&A
TK                       The Wall Street Journal / Review
July/Aug            Vanity Fair / inclusion
TK                       The Washingtonian / interview 
TK                       The Washington Examiner 
6/20                   Santa Monica Daily Press / review
**TK                   The Beacon (D.C.)
4/7                      KIRKUS / Review
 
ONLINE:
**6/23                   People.com / Interview
**TK                     GoodHouseKeeping.com / Excerpt
6/20                       Politico.com / Interview
 
RADIO/PODCASTS:
TK                       “Something You Should Know” Podcast
TK                       “Cape Up” Podcast from The Washington Post
TK                      iHeart Radio Tour (details tk)
6/19                   KMOX-AM News Radio (St. Louis) w/  John Hancock and Michael Kelley
TK                       Zibby Owens “Moms Don’t Have Time to Read Books” Podcast
 
EVENTS: 
6/25                    Politics & Prose / virtual event with Hillary Rodham Clinton
7/13                    92Y / virtual event with Hillary Rodham Clinton (The Strand is bookstore affiliate) 
 
 
Edelweiss Link


“Makes the case that ‘soft power’ is too often underestimated both in foreign relations and in life.” (The Santa Monica Daily Press)


“Argues that etiquette and small matters of cultural nuance play a huge role in functional politics.” (New York Times Book Review, “New & Noteworthy”)


“Fascinating . . . An informative and often charming primer on a little-known—but vital—government post.” (Kirkus Reviews)


“For over two decades, Capricia has been my friend and colleague, from Arkansas to Zambia. She is a problem solver and a bridge builder, and I’ve been so lucky to have her by my side through the years. Protocol is a must-read, taking us behind the curtain of the highest levels of diplomacy, teaching us lessons about the intersection of governing and humanity that we need now more than ever.” (Hillary Clinton)


“An interesting and well-written account of the role of protocol in modern diplomacy. Marshall’s stories and lessons, drawn from years of experience, are entertaining and valuable in navigating everyday life.” (Henry A. Kissinger)


“Protocol—the rules that govern professional, government, and social interactions—may be the very reset we need. These practices aren’t dependent on your wallet size or where you come from, your skin color or your nationality, rather protocol is something we all can get behind, . . . My thanks to Ambassador Capricia Penavic Marshall for this book—give it to everyone you meet for birthdays, weddings, and elections. It can only help.” (Whoopi Goldberg)


“Working with Capricia during the Obama administration was nothing short of wonderful! Her guiding hand and innovative methods laid the foundation for our successful diplomacy on the world stage. Through amusing and touching anecdotes, many of which we shared together, Capricia details the superpower of protocol, a power that helped foster an environment conducive to many of President Obama’s successes.” (Valerie Jarrett, former senior advisor to Barack Obama and author of Finding My Voice)


“Capricia Penavic Marshall was an extraordinary chief of protocol, and she has now written an extraordinary book on how international protocol actually works and how it can work for every business and person. I cannot recommend this book too highly.” (David Rubenstein, cofounder and co-executive chairman of the Carlyle Group and author of The American Story)


“Capricia is the ultimate master in the art of protocol. As a first-generation American woman, she brilliantly manages the cultural nuances of consequential public- and private-sector engagements. Reading her book, I have learned a lot, I have laughed a lot, I have enjoyed every page.” (Christine Lagarde, president of the European Central Bank)