RANTS, RAVES, AND REVIEWS

More and more consumers look to online reviews to make purchasing decisions. Yet despite these clear shifts in consumer behavior, traditional marketing thinking does not address our accelerating reviews culture.

What’s more, businesses small and large have reacted largely negatively to the new terrain, recoiling as they remember a negative review, reluctant to engage with the review-driven ecosystem in which we now live. In this story-driven, data-packed tour of reviews culture and practice, data guru Bill Tancer uses years of research and access to proprietary data to help businesses engage effectively and use the new tools to their advantage.

Tancer is also the author of Click.