SELL LIKE A SPY

For readers of Crucial Conversations: Tools for Talking When Stakes Are High and Never Split the Difference: Negotiating As If Your Life Depended On It, SELL LIKE A SPY offers a secret playbook of persuasion tactics form the real world of international espionage that will turn anyone into a James Bond in their own life.

Journalist, entrepreneur, and corporate intelligence agent Jeremy Hurewitz knows that spies are the world's best salespeople. He's built his career around former CIA case officers, FBI agents, and other intelligence officers. Drawing on in-depth interviews about their skill sets, stunning anecdotes from the history of espionage, and science-backed principles of emotional intelligence, Hurewitz has created a handbook of spycraft lessons and tactics that will strengthen readers' ability to sell anythingin business and everyday life.
Though a spy's targets may be odiousterrorists, criminals, corrupt diplomats, and morethe spy's focus is on cultivating relationships and understanding people's motivations to better persuade them to give something up: information, hostages, money, or simply their feelings. Elicitation, Radical Empathy, Disguise, and RPM (Rationalize, Project Blame, and Minimize Fault) are just a few of the spycraft methods in SELL LIKE A SPY that readers can use as sales professionals or people who simply want to connect more deeply with friends and family. Packed with interviews and anecdotes from intelligence officers of all stripes, and with a foreword by Robert Grenier, former Director of the CIA's Counterterrorism Center, SELL LIKE A SPY will help anyone improve their skillset and build better rapports with the people who matter in their professional and personal lives.?

Jeremy Hurewitz has had a long, successful career in sales, journalism, and corporate espionage, and has recently launched Interfor Academy, a speaker's bureau and consultancy featuring experts from the CIA, FBI, and more. With writing appearances in Forbes, Bloomberg, USA Today, The Hill, and elsewhere, he has also built the international journalism start-up: Project Syndicate. Hurewitz is also a policy advisor on national security for the Joseph Rainey Center for Public Policy.