SMALL MESSAGE, BIG IMPACT

How to get your message across in as short amount of time as possible.

In this age of information overload and messages being thrown at you faster than the speed of light, being able to effectively relate to your audience, your customers, your peers in a short amount of time. Terri Sjodin has brought this problem to light along with constructive, insightful tips for how to rise above the rest. She gives readers an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows them how to employ this amazing little tool to create influence in today’s market. Terri puts it best saying, “Don’t just think of an elevator speech as a generic tool you can use in chance moments – consider the concept as a strategy to manage multiple talking points and tocommunicate more complex ideas as well.” Small Message, Big Impact teaches readers learn how to build compelling and persuasive cases, incorporate creative illustrations to bring their message to life, hone their content and speak in their own, authentic voice. Terri’s book is a valuable resource over a wide range of careers. Be it professional, academic, political, philanthropic, or personal. Everyone wants to know how to be the most impactful and concise they can. Terri can help her readers get there. Small Message, Big Impact provides an entertaining, straightforward, and practical how-to guide on effectively communicating your critical message in a short period of time. Terri gives the reader an inspiring new perspective on the power of what she calls the Elevator Speech Effect and demonstrates how to employ this amazing little tool to create influence in today's market. Terri Sjodin is the principal founder of Sjodin Communications, a public speaking, sales training, and consulting firm. For over twenty years, Terri has served as a speaker and consultant to an impressive list of companies, industry associations, academic conferences, CEOs, and members of the United States Congress.