SMART TRUST

Trust continues to be the most pivotal element needed in successful relationships: from personal to political to business. SMART TRUST shows how to develop optimal trust relationships, revealing how this approach has been successfully used already for both organizations and on a personal level, and the book offers targeted advice on how to make trust relationships work in your business and your life.

This is an era of extreme distrust of the government, our institutions, and in our personal and professional relationships. The economic crisis was a categorical loss of confidence in our interdependent global economic relationships and systems, and the world is in desperate need of a system that can restore that trust. Smart Trust addresses the seeming paradox that in spite of current historic low levels of trust, there is also striking evidence of people, companies and countries that are prospering from high trust. Smart Trust offers hundreds of examples around the globe individuals, organizations, markets, and industries that have created cultures of high trust and that are enjoying remarkable benefits. Smart Trust offers a proven formula to teach what they are doing and how they are doing it. Readers will learn how to integrate these exceptional examples into all aspects of life institutional, cultural, and personal.

Stephen M.R. Covey and Greg D. Link are co-founders of CoveyLink Worldwide. Covey is also the author of The SPEED of Trust.