SMARTTRIBES

Christine Comaford, an expert in corporate culture, shows leaders how to build a “SmartTribe” that outperforms the competition.

Leaders want three things from their teams: increased performance, increased innovation, and increased emotional engagement. Yet they often unintentionally send people into what Comaford calls the “Stuck State”—fight, flight, or freeze—where optimal performance is badly comprised.

In contrast, the “Smart State” gives us full access to creativity, problem-solving, innovation, higher consciousness, and emotional engagement. Comaford explains the techniques that can help teams shift into, and stay in, their Smart State. When an entire culture maintains that state, it becomes a SmartTribe—full of energy, focus, and innovation.

Comaford has already helped hundreds of leaders navigate rapid growth; increase accountability, communication, and execution; resolve internal conflicts; and execute turnarounds with the full support of their people. Now her book draws on potent yet easy-to-learn neuroscience techniques to help teams get where they want to go. She explains the five key accelerators of the Smart State: focus, clarity, accountability, influence, and sustainability. And she offers powerful case studies of SmartTribes in action.

SMARTTRIBES can help any team achieve optimal performance and engagement, and leave competitors in the dust. Christine Comaford is a prominent consultant who helps Fortune 1000 companies navigate growth and change, an expert in human behavior and applied neuroscience, and the New York Times- bestselling author of Rules for Renegades. She has built and sold five of her own businesses, has served as director or advisor to 36 startups, and has invested in more than 200 startups as a venture capitalist or angel investor. She is a leadership columnist for Forbes.com and is frequently quoted in the business and technology media.