SOCIALIZED!

Socialized! is a guide for turning companies into truly high-performing social organizations. Whereas many organizations have employees who are using Twitter and Facebook, few have created a comprehensive social strategy for their organizations. Socialized! will help create a step-by-step vision on where to go next on the path of building a social media enterprise.

Most companies today realize the imperative to connect through social technologies like Facebook, Twitter, Google+, and YouTube. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they’ve lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Filled with clear strategies and real-life stories from visionaries and change makers, Socialized! will help leaders motivate employees throughout the organization to adopt a “social” mindset, ensuring success against the competition.