SPELLBOUND

As a professional magician and illusionist David has discovered seven fundamental rules underlying all illusions that anyone can implement in their life to obtain greater mastery. He illustrates these principles both with examples from his own work as well as their successful application in the worlds of business and creativity. SPELLBOUND is a book that will help you get things done.

People do what David Kwong tells them to do. They look where he wants them to look, see what he wants them to see, believe what he wants them to believe, remember what he wants them to remember. They don’t resent him. They pay him and thank him. Magic doesn’t exist. But David is proof that something very much like it does. As a professional magician and illusionist, he has spent his life studying an art form that goes back thousands of years. It’s what allows people like him to astound thousands of hyper-rational and successful people, even as they try to convince themselves that what they’re seeing has an explanation. It’s not magic they’re experiencing; it’s control. David has discovered seven fundamental rules underlying all illusions that anyone can implement in their life to obtain greater mastery. He illustrates these principles both with examples from his own work as well as their successful application in the worlds of business and creativity. With Spellbound you’ll discover a different way to sell your idea, product, or skills, and make your best shot better than everyone else’s. David’s work has been featured in The New York Times, the Wall Street Journal, the Los Angeles Times, and Fast Company among many others. He studied the history of magic at Harvard and worked in the story department at DreamWorks Animation. Kwong spoke at the TED 2014 conference, and regularly lectures and performs for companies worldwide. He lives in Los Angeles, California.