| Vendor | |
|---|---|
|
Fletcher Agency
Melissa Chinchillo |
| Original language | |
| English | |
| Categories | |
| Weblink | |
| http://www.gv.com/sprint/?utm_co … | |
SPRINT
How to Solve Big Problems and Test New Ideas - in Just Five Days
SPRINT takes a prototyping idea for developers to groups of any size, from small startups to Fortune 100s, from teachers and PTAs to non-profits and public institutions. It’s for anyone with a big opportunity, problem, or idea, and who needs to get answers NOW. Sprint design relies on the people, knowledge, and tools that every team already has and it provides the exact recipe for any team to run their own sprint.
While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a “design sprint”—a five-day process to help companies answer crucial questions. His “sprints” were used in the development of everything from Gmail to Google X to Chrome. When he moved to Google Ventures, he joined Braden Kowitz and John Zeratsky, both designers and partners there who have worked on numerous consumer, enterprise, and medical software products, including the YouTube redesign.
The companies that Google Ventures invest in face big questions every day: what’s the most important place to focus your effort, and how do you start? What will your ideas look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution to a problem? They want their companies and the people who lead them to be equipped to answer these questions, and quickly. And the sprint has become the sure-fire way to solve their problems and test solutions.
The sprint itself is an amalgamation of business strategy, innovation, behavior science, design thinking (and more) packaged into a battle-tested process that any group can use. You literally begin on Monday, when the group unpacks the problem. On Tuesday, you sketch competing solutions. On Wednesday, you decide how to turn ideas into a testable hypothesis. On Thursday, you create a prototype—and on Friday, you test it with real people.
Together they have run over 100 sprints with their portfolio companies, inside Google and in others companies or environments who have sought their help. They’ve seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more.
The decision to write a book has come from increasing demand to help people understand how to replicate their process. They’ve presented it at universities including Stanford d.school, UC Berkeley Haas School of Business, and Columbia Business School. They’ve spoken about sprints at TechCrunch Disrupt conference, GigaOm Roadmap, and UX London. They’ve written about sprints as a series of blog posts on the Google Ventures website (www.gv.com), where they have over one million views and have been syndicated to FastCo Design, where they have several hundred thousand views.
The companies that Google Ventures invest in face big questions every day: what’s the most important place to focus your effort, and how do you start? What will your ideas look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution to a problem? They want their companies and the people who lead them to be equipped to answer these questions, and quickly. And the sprint has become the sure-fire way to solve their problems and test solutions.
The sprint itself is an amalgamation of business strategy, innovation, behavior science, design thinking (and more) packaged into a battle-tested process that any group can use. You literally begin on Monday, when the group unpacks the problem. On Tuesday, you sketch competing solutions. On Wednesday, you decide how to turn ideas into a testable hypothesis. On Thursday, you create a prototype—and on Friday, you test it with real people.
Together they have run over 100 sprints with their portfolio companies, inside Google and in others companies or environments who have sought their help. They’ve seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more.
The decision to write a book has come from increasing demand to help people understand how to replicate their process. They’ve presented it at universities including Stanford d.school, UC Berkeley Haas School of Business, and Columbia Business School. They’ve spoken about sprints at TechCrunch Disrupt conference, GigaOm Roadmap, and UX London. They’ve written about sprints as a series of blog posts on the Google Ventures website (www.gv.com), where they have over one million views and have been syndicated to FastCo Design, where they have several hundred thousand views.