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Foundry
Claire Harris |
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| English | |
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STARTUP YOUR LIFE
Hustle and Hack Your Way to Happiness
In THE LEAN STARTUP LIFE, Anna Akbari will show readers how she was able to use the same principles outlined in Eric Ries’ bestselling book, and embraced by entrepreneurs across the country, to create her high profile, profitable marketing company, develop the most in demand class in the entire NYU sociology department, and become a popular writer, speaker and go to talking head.
In the fall of 2008, upon finishing graduate school, NYU professor and CEO of Sociology of Style, Dr. Anna Akbari developed a “fear of flying.” Well, she developed an actual fear of flying, but also that panicked, somewhat debilitating sense that we all have in our twenties and thirties (and forties) that our success and happiness is seemingly out of our control. Life as she says, is about adjusting to a steady stream of constantly changing variables.
And yet so often we are reluctant to act without first developing a solid, fixed strategy. This reluctance to change our minds or our plans feels like a sign of strength, but it is actually the reason why often that promotion doesn’t comes our way, we never do manage to start exercising, our relationship stalls and any number of disappointments dampen our happiness. But there is a better method that we can employ, one that has already proven to be an incredibly effective model for success.
In THE LEAN STARTUP LIFE, Anna Akbari will show readers how she was able to use the same principles outlined in Eric Ries’ bestselling book, and embraced by entrepreneurs across the country, to create her high profile, profitable marketing company, develop the most in demand class in the entire NYU sociology department, and become a popular writer, speaker and go to talking head.
The key to her concept, similar to most successful startups, which lively stories she will discuss in the book, is to start small, test theories, and learn to shift gears when feedback makes it clear a certain idea isn’t gaining traction. THE LEAN STARTUP LIFE will teach readers important things like experiment driven decision making, how to build your minimum viable product, and how to pivot. In life and in startups, it’s important to take risks and be fearless, but also be smart, be aware of the impression you make, and listen to feedback.
Anna Akbari runs the successful startup Sociology of Style; she gave a TED talk called “Digital Happiness” and is a regular contributor to The Atlantic, CNN, The Financial Times, New York Observer, Above The Law, The Huffington Post, and other
And yet so often we are reluctant to act without first developing a solid, fixed strategy. This reluctance to change our minds or our plans feels like a sign of strength, but it is actually the reason why often that promotion doesn’t comes our way, we never do manage to start exercising, our relationship stalls and any number of disappointments dampen our happiness. But there is a better method that we can employ, one that has already proven to be an incredibly effective model for success.
In THE LEAN STARTUP LIFE, Anna Akbari will show readers how she was able to use the same principles outlined in Eric Ries’ bestselling book, and embraced by entrepreneurs across the country, to create her high profile, profitable marketing company, develop the most in demand class in the entire NYU sociology department, and become a popular writer, speaker and go to talking head.
The key to her concept, similar to most successful startups, which lively stories she will discuss in the book, is to start small, test theories, and learn to shift gears when feedback makes it clear a certain idea isn’t gaining traction. THE LEAN STARTUP LIFE will teach readers important things like experiment driven decision making, how to build your minimum viable product, and how to pivot. In life and in startups, it’s important to take risks and be fearless, but also be smart, be aware of the impression you make, and listen to feedback.
Anna Akbari runs the successful startup Sociology of Style; she gave a TED talk called “Digital Happiness” and is a regular contributor to The Atlantic, CNN, The Financial Times, New York Observer, Above The Law, The Huffington Post, and other
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Book
Published 2016-12-27 by St. Martin's Press |
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Book
Published 2016-12-27 by St. Martin's Press |