SUCCEED

Grounded in science and proven to work repeatedly in real-life interventions, the strategies outlined in this book will not only help everyone reach their own personal and professional goals but they will also help parents, teachers, employers, and coaches help others achieve their goals.

Any number of books will tell you that setting goals is important for success in work and in life, and that to reach your goals you need to "Stay Positive!" and "Persist!" Where all those books fall short is in helping you understand why you need to stay positive to achieve your goals, or how you can actually increase your ability to persist when the going gets rough.

This is where SUCCEED is different.

Dr. Halverson offers many surprising insights from her own research and from hundreds of other scientific studies of motivation. In SUCCEED, she shows you how to do what it takes--from building self-control (willpower is a muscle that you can build and Dr. Halverson shows you how) to harnessing the power of the unconscious brain (if you tell an employee "Do your best," you will get bad results)--to overcome the many hurdles that have defeated you before.