TASTY ADULTING

BuzzFeed's Tasty turns to foundational meals for young cooks who are just starting out with 75 fun, trendsetting recipes that are quick, easy, and totally doable.

Let's face itsometimes being an adult (aka adulating) is hard. Millennials and Gen Z-ers especially struggle to find their groove with more traditional, domestic responsibilitieslike cooking. It can be tough to find a resource to help these readers feel capable and confident in the kitchen and happy and well-fed at the table. Already beloved for its easy and, well, tasty recipes, Tasty is the perfect brand to bring the fun and ease to cooking for people just starting to grapple with the tricky world of adulthood.

TASTY ADULTING covers all the basics and more, with chapters like Souper Heroes, Put Some Meat On Your Bones, and A Sweet Finish, as well as a whole section for having people over and another just for pasta. These recipes are the ones fans know and love mixed with exciting new ones, all perfect for newbies in the kitchen.

The Tasty brand continues to grow in popularity with huge followings on Facebook (95m followers) and Instagram (24.4m followers), nearly 90b monthly video views, and 800m shares. There are translated sites in Japanese (5.4m followers), Spanish (24m followers), French (3m followers), Portuguese (18m followers), and German (2.7m followers). There is also a robust international following on the English-language Tasty site (see figures below):