THE AGE OF SURVEILLANCE CAPITALISM

Will we master the information age of will it master us? This is the first detailed analysis of whether capitalism can be relevant for the digital age, looking at the critical decision whether society will be based on a "surveillance paradigm" or whether capitalism can evolve into a system that once again serves the broader needs of people.

Named "the true prophet of the information age" by the Financial Times, Zuboff has always been ahead of her time. In her book "In The Age of The Smart Machine" she foresaw the consequences of the unfolding era of computer technology. Now, thirty years later she asks why the once-celebrated miracle of digital is turning into a nightmare.

Zuboff examines the business model for an ominous new marketplace that aims at nothing less than predicting and modifying our everyday behavior - where we go, what we do, what we say, how we feel, who we're with.

The book brings to life the consequences of surveillance capitalism and the threat of a universal global architecture of automatic sensors. The problem is to assert control over a radical new form of capitalism that departs from market democracy as we know it. MASTER OR SLAVE changes our thinking about how surveillance capitalism works.

Shoshana Zuboff is the Charles Edward Wilson Professor emerita at Harvard Business School and a faculty associate at the Berkman Center for Internet and Society at Harvard University. She has been a columnist for Fast Company and has been called one of the most original business thinkers in the world.