| Vendor | |
|---|---|
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Mohrbooks Literary Agency
Sebastian Ritscher |
| Original language | |
| English | |
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THE AUTOMATIC CUSTOMER
Creating a Subscription Business in Any Industry
The Automatic Customer takes a look at how smart companies can use subscriptions to win customers, increase cash flow, and ignite growth.
In THE AUTOMATIC CUSTOMER, Warrillow explains the importance and persistence of the new subscription economy and offers nine subscription models that can transform any traditional business into a recurring revenue engine, including:
• The Content Pay Wall Model: Offers access to highly specialized, high-quality information that keeps changing over time. The Wall Street Journal and the Financial Times were pioneers in recognizing that the public would pay for good content; smaller specialized services like My-Turn also use it.
• The All-You-Can-Eat Library Model: Offers unlimited access to a warehouse of value. Like any library, you’ll never consume all of the information available, but the scope of accessible content will always provide for something you like. Think Netflix and Spotify.
• The Private Club Model: Offers something of limited supply for affluent consumers. The value in this model is in who you meet rather than what you get. If customers want access to something truly rare, like a high-profile networking group or an exclusive members-only golf club, the only way they can access it is by entering into a long-term relationship.
The subscription model isn’t just for technology businesses. Warrillow provides the comprehensive toolkit necessary for any business to thrive by creating a recurring revenue stream.
John Warrillow is the founder of a subscription-based company called TheSellabilityScore.com, the world’s leading cloud-based assessment tool for growing companies. In 1997, He founded Warrillow & Co., a subscription-based research business dedicated to understanding the motivations and idiosyncrasies of the business owner. He is the author of Built to Sell.
• The Content Pay Wall Model: Offers access to highly specialized, high-quality information that keeps changing over time. The Wall Street Journal and the Financial Times were pioneers in recognizing that the public would pay for good content; smaller specialized services like My-Turn also use it.
• The All-You-Can-Eat Library Model: Offers unlimited access to a warehouse of value. Like any library, you’ll never consume all of the information available, but the scope of accessible content will always provide for something you like. Think Netflix and Spotify.
• The Private Club Model: Offers something of limited supply for affluent consumers. The value in this model is in who you meet rather than what you get. If customers want access to something truly rare, like a high-profile networking group or an exclusive members-only golf club, the only way they can access it is by entering into a long-term relationship.
The subscription model isn’t just for technology businesses. Warrillow provides the comprehensive toolkit necessary for any business to thrive by creating a recurring revenue stream.
John Warrillow is the founder of a subscription-based company called TheSellabilityScore.com, the world’s leading cloud-based assessment tool for growing companies. In 1997, He founded Warrillow & Co., a subscription-based research business dedicated to understanding the motivations and idiosyncrasies of the business owner. He is the author of Built to Sell.
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Book
Published 2015-02-01 by Portfolio |
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Book
Published 2015-02-01 by Portfolio |