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Mohrbooks Literary Agency
Sebastian Ritscher |
| Original language | |
| English | |
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| Weblink | |
| www.amyradin.com/ | |
THE CHANGE MAKER'S PLAYBOOK
How to Seek, Seed and Scale Innovation in Any Company
In The Change Maker's Playbook, AmyRadioshares her insight-driven, down-to-earth approach to deliver innovation results under today's uncertain, complex, and rapidly changing conditions.
Amy Radin, nationally recognized Fortune 100 Chief Marketing and Innovation officer, startup adviser, consultant and board member, gives business leaders charged with the daunting but non-negotiable task of innovating, a partner in that work. Drawing upon both personal successes and lessons learned, and from interviews with nearly 50 corporate innovators, founders, and investors, she offers a wealth of valuable stories, tools, and advice. Every chapter will help users increase their innovation effectiveness, provide ready-to-apply techniques, and assure progress towards creating new sources of value and growth.
The fast and furious forces of change stimulated by technology, demographics, lifestyles, and economic, environmental, political and regulatory impacts - or any number of these in combination - are easy to see. They are easy to talk about and easy to intellectualize. The thing is, they are not easy to implement/execute and require nuanced combinations of leadership, skills, strategy and tactics. On top of that, innovation has moved from an abstraction that will matter at some distant date to a front-and-center deliverable that must show evidence of impact in the space of the calendar quarter. Radin's 9-part framework stemming from her own experience sitting in innovation hot seats, reduces the messiness, uncertainty, and unpredictability in innovation, and gives leaders the tools to increase the potential for upside and feel more in control of potential risk.
Amy J. Radin built a track record of success moving ideas to performance at Citi, American Express, E*TRADE and AXA. This is her first book and captures her field-tested experience as the top executive accountable for achieving innovation. She serves on the Board of the American Institute of Chartered Public Accountants, where she is advising on marketing strategy and the impact of technology and workforce disruption on accounting and financial advisory services for 650,000 members across the globe. She is a graduate of The Wharton School and Wesleyan University.
The fast and furious forces of change stimulated by technology, demographics, lifestyles, and economic, environmental, political and regulatory impacts - or any number of these in combination - are easy to see. They are easy to talk about and easy to intellectualize. The thing is, they are not easy to implement/execute and require nuanced combinations of leadership, skills, strategy and tactics. On top of that, innovation has moved from an abstraction that will matter at some distant date to a front-and-center deliverable that must show evidence of impact in the space of the calendar quarter. Radin's 9-part framework stemming from her own experience sitting in innovation hot seats, reduces the messiness, uncertainty, and unpredictability in innovation, and gives leaders the tools to increase the potential for upside and feel more in control of potential risk.
Amy J. Radin built a track record of success moving ideas to performance at Citi, American Express, E*TRADE and AXA. This is her first book and captures her field-tested experience as the top executive accountable for achieving innovation. She serves on the Board of the American Institute of Chartered Public Accountants, where she is advising on marketing strategy and the impact of technology and workforce disruption on accounting and financial advisory services for 650,000 members across the globe. She is a graduate of The Wharton School and Wesleyan University.
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Book
Published 2018-09-01 by City Point Press |
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Book
Published 2018-09-01 by City Point Press |