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Mohrbooks Literary Agency
Sebastian Ritscher |
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THE CLICK MOMENT
Seizing Opportunity in an Unpredictable World
Business today is unpredictable and the rules are constantly changing. Johansson shows how to adopt other tactics and how to recognize the turning points that can alter everything.
Diane von Furstenberg saw Julie Nixon Eisenhower on TV wearing a matching skirt and top . . . and the timeless, elegant wrap-dress was born. Microsoft Windows was on the brink of being shut down . . . until two individuals met unexpectedly and altered the fate of the world's dominant operating system. Starbucks sold high-end brewing equipment and coffee by the pound . . . until retail operations director Howard Schultz experienced his first lattè in a café in Milan.
These “click moments”—rare points of opportunity—were completely unexpected. But these individuals capitalized on them in ways that paid off significantly.
The Click Moment is about a simple but highly provocative idea. Strategy, planning, and careful analysis can no longer guarantee strong performance; today's business environments are far too random and complex. But when you dig deep into the actions of successful people and organizations, you'll find one common theme. A turning point occurs—a major client signs on, a new competitor redefines the market, an unlikely idea surfaces—and they take advantage of that luck.
Johansson illustrates how to increase the number of click moments in our lives, place lots of high-potential bets, and harness the complex forces of success that follow.
FRANS JOHANSSON is the bestselling author of The Medici Effect. Raised in Sweden by his African American/Cherokee mother and Swedish father, he now speaks to audiences worldwide, from the boardrooms of America's largest corporations to villages in developing countries. He has founded a software start-up, a health-care firm, a hedge fund, and the innovation firm The Medici Group. He lives in Brooklyn, New York.
These “click moments”—rare points of opportunity—were completely unexpected. But these individuals capitalized on them in ways that paid off significantly.
The Click Moment is about a simple but highly provocative idea. Strategy, planning, and careful analysis can no longer guarantee strong performance; today's business environments are far too random and complex. But when you dig deep into the actions of successful people and organizations, you'll find one common theme. A turning point occurs—a major client signs on, a new competitor redefines the market, an unlikely idea surfaces—and they take advantage of that luck.
Johansson illustrates how to increase the number of click moments in our lives, place lots of high-potential bets, and harness the complex forces of success that follow.
FRANS JOHANSSON is the bestselling author of The Medici Effect. Raised in Sweden by his African American/Cherokee mother and Swedish father, he now speaks to audiences worldwide, from the boardrooms of America's largest corporations to villages in developing countries. He has founded a software start-up, a health-care firm, a hedge fund, and the innovation firm The Medici Group. He lives in Brooklyn, New York.
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Book
Published 2012-08-01 by Portfolio |
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Book
Published 2012-08-01 by Portfolio |