THE COMMITMENT ENGINE

By studying the practices of companies that have generated extraordinary devotion, John Jantsch reveals a systemic path to genuine commitment, for employees and consumers alike. He shows how people commit to companies, products, and stories that have a culture that they understand and trust, and a strong focus on a single core purpose.

Why are some companies able to continuously create committed fans and customers – the kind morethan willing to pay a premium to be part of the brand – while others struggle to create a presence in the market? Why do the employees of some organizations fully dedicate themselves to the enterprise, while others punch the clock with mild disinterest?

The companies featured in this book focus on their marketing on the purpose of their products and services, much more than on the offerings themselves. As a follow-up to TheReferral Engine, this is about more than just establishing leads – it’s about keeping them for life.

John Jantsch is a marketing and digital technology consultant, an award-winning social media publisher, and the author of the small-business marketing bible Duct Tape Marketing as well as The Referral Engine.