THE CONQUER KIT

Business plans are one of the last remaining spaces in publishing where intimidating lingo, dry writing, and overly long verbiage are still the norm. You know what these books look like—big and manual-like, there’s usually a middle-aged man standing with his arms crossed (or pointing!) on the cover, making promises in all caps about the money you’ll make.

THE CONQUER KIT is an interactive journal experience that brings business planning into the realm of play. Readers are invited to sketch, scribble, glue, dream, and write on the pages . . . all while developing an airtight business plan with proven money-making methods and strategies. Author and entrepreneur Natalie MacNeil encourages readers to build a strong foundation with the four pillars of every successful business (the right name, the right business setup and entity, a sound legal structure, and a basic financial system), create heart-centric products and marketing plans, put together their A team, envision the bigger picture, and bring their dream business to life.

Natalie MacNeil is an Emmy Award–winning media producer; the author of (self-published) She Takes On the World: A Guide to Being Your Own Boss, Working Happy, and Living on Purpose; and the creator of SheTakesOnTheWorld.com. SheTakesOnTheWorld.com is one of the top sites on the planet for entrepreneurial women. It was recognized by Forbes as one of the “Top 10 Websites for Entrepreneurial Women” and was featured by Forbes Woman as one of the “Top 100 Websites for Women.” She Takes On the World was also named the 2013 website of the year at the Stevie Awards for Women in Business. MacNeil is frequently quoted and interviewed in the media. She has appeared on top media outlets including CNN and in Glamour, People StyleWatch, Inc., Forbes, Forbes Woman, The Wall Street Journal, Entrepreneur.com, The Globe and Mail, Mashable, and more.