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	Mohrbooks Literary Agency Sebastian Ritscher
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Political economy

THE DIRECT MAIL SOLUTION

Dan S. Kennedy Craig Simpson

A Business Owner's Guide to Building a Lead-Generating, Sales Driving, Money-Making Direct-Mail Campaign

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)

Direct mail marketing specialist Craig Simpson, joined by millionaire maker Dan Kennedy, unleashes eye-opening facts about the power of direct mail, including this: IT PAYS. Benefiting from their combined 30 years in direct marketing, Simpson and Kennedy reveal how to build a powerful, results-generating campaign that literally pushes the envelope to get you 10X more business and sales. If you're new to direct mail then this is invaluable: it takes you step-by-step in your direct mail campaign from start to finish. Designing your piece, picking a mailing list, picking a printer, testing, etc. Craig Simpson is the owner of Simpson Direct, Inc. based out of Grants Pass, Oregon. Since beginning his career in direct mail nearly 20 years ago, he has managed thousands of direct mail campaigns, helping to gross hundreds of millions of dollars in revenue for his clients. His direct marketing company sends out of almost 300 mailings per year for his private clients. He works in practically every industry, marketing everything from courses on the benefits of drinking water, to technical software, retail stores, real estate investment, financial services, health products, legal professionals, diet programs, insurance, and even wholesale clothing.

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Book Published 2014-02-01 by Entrepreneur Press

Comments

Direct Mail Marketing is the hidden secret of many entrepreneurs and small business owners, yet most waste tons of money because they don’t understand the 'science' behind it. Craig Simpson and Dan Kennedy walk you step-by-step through this amazing, and highly efficient marketing tool, in The Direct Mail Solution. I believe this powerful, practical road map is a must for every business that is looking to grow their sales volume.

Whether you market an industrial B2B business or a main street retail store, The Direct Mail Solution will walk you through the steps of creating your own direct mail program. Using Craig Simpson's methods our business has experienced three consecutive years of double-digit comparable sales growth. Avoid the costly mistakes and learn from the master of direct mail by reading this book.

Craig Simpson and Dan Kennedy have written a masterpiece on direct mail. Every hospital, physician practice and healthcare facility should have this book on their desk to follow as the authority on acquiring new patients and reaching new markets through their proven strategies. I have personally seen the results of Craig and Dan’s direct mail work and they are REAL and deliver RESULTS!

Craig Simpson and Dan Kennedy paint a powerful picture of the 'A to Z' you need to know about direct mail. Whether you are just about to do your first mail piece, or you're a seasoned pro mailing millions of pieces per year, there are valuable 'gems' in this book for you. If you'll stop tweeting and checking your Facebook account long enough to read this book, you just mat add another million to your portfolio in the years to come!