THE ENCYCLOPEDIA OF CUT FLOWERS

From Calvert Crary and Bruce Littlefield, The Encyclopedia of Cut Flowers is a comprehensive, gorgeously visual guide that answers every question you've ever had (and a few you didn't know to ask!) about buying, caring for, and prolonging the lives of more than 140 different varieties of cut flowers.

The Encyclopedia of Cut Flowers dives deep into the world of fresh-cut flowers, featuring unique entries for 146 different varieties of commonly available flowers that readers can buy at their local grocery store or flower market. Each flower entry offers authoritative tips for conditioning methods, as well as scientific and common names, best seasons for buying, and fascinating facts about each bloom. An introductory section offers basic tips for styling arrangements at home, and for keeping flowers hydrated and alive for as long as possible. By the time readers are done flipping through the pages of The Encyclopedia of Cut Flowers, which feature more than 150 gorgeous color photographs, they'll be experts in the field!

There is an evergreen market for flowers. Despite ongoing global supply chain issues, in our modern world it's still as easy to buy a bouquet of flowers as it is to buy a loaf of bread. The U.S. Department of Agriculture estimates that Americans spent $6.4 billion dollars on flowers and greenery in 2021. This book will teach people how to get the most out of their money by prolonging the life of their cut flowers. There is no other book from a major publisher that focuses on the topic of cut flowers regardless of their immense popularity.

Calvert Crary is the Executive Director of Flower School New York, which now has a second outpost in LA, and plans to expand into Austin in 2023. He is a master florist with over 20 years of experience in the world of fabulous flowers. He has a direct line of access to flower devotees around the world, including his 70k+ Instagram followers.

Bruce Littlefield is a best-selling author, lifestyle expert, and arbiter of American fun. Hailed as a "lifestyle authority" by the New York Times and as a "modern day Erma Bombeck" by NPR, he is a contributor to Good Morning America and has appeared on NBC's Today show, CBS's Early Show and ABC's The View, as well as MSNBC, Rachael Ray, The Soup, and The Better Show. He has authored 18 books.