THE ENCYCLOPEDIA OF MISINFORMATION

Artificiality pervades and complicates our world. We desperately need a guide book to navigate this distorted universe of frauds, fabrications, spoofs,conspiracies, and imitations. The ultimate compendium of modern andhistorical artificiality, THE ENCYCLOPEDIA OF MISINFORMATION is the reference book for these times.

If you take John Hodgman's The Areas of My Expertise and cross it with Schott's Miscellany, then you have something resembling THE ENCYCLOPEDIA OF MISINFORMATION: A Compendium of Miscellaneous Fakery in Assorted Forms. Sorgatz, one of today's most prominent digital innovators, has written the be-all and end-all guide to Fake, examined from every angle. Combining history, pop culture, philosophy and lively, humorous storytelling, Rex turns this deceptively simple concept on its head. If you ever thought terms like Area 51, boob job, The Berenstain Bears, Tom and Kate's Marriage, and Zeno's Paradoxes wouldn't ever belong in the same sentence, then you've got to read this proposal. Fake pervades our daily lives and, for perhaps the first time ever, we've finally got it all in one place.


Rex Sorgatz has been all over the tech world and beyond. He currently runs his own digital consulting company which advises old and new media companies far and wide, including Buzzfeed, Tumblr, Saturday Night Live, Rookie, The Week, IFC, Newsweek, Condé Nast, Flavorpill, Hearst, Mediaite, The Players' Tribune, TV Guide, and NBC. Previously he has been, among other things, an early blogger, a web designer, the co-founder of three startups, a contributing editor at Wired, the executive director of NBC's Olympics website, a Microsoftie, a public radio tech correspondent, an executive producer atmsnbc.com, and part of a team awarded a Pulitzer Prize. He's been profiled in The New York Times and in The New York Observer due to his knowledge of and membership to the world of microfame. His writing can be found all over the Internet, from Buzzfeed to Wired to GQ and elsewhere, but his most recent story, about growing up in Napoleon, North Dakota in the 1980s, has had over 170,000 views.