THE FACE-TO-FACE BOOK

This is a book on why social media is not the "be all, end all" when it comes to successful marketing.

THE FACE TO FACE BOOK will deliver an extremely important, timely and counterintuitive wake-up to a world that believes that “new” social media is the driving force in marketing and will explain in clear language and with great authority that, while social media is certainly part of the marketing equation, approximately 90% of all purchases result from face-to-face personal recommendations made by trusted individuals. THE FACE TO FACE BOOK will be an essential course corrector for everyone with something to sell or a message that needs to be delivered (including us in the book world of course!). Ed Keller, CEO of the Keller Fay Group, has been called “one of the most recognized names in word of mouth” and is the author of The Influentials. A graduate of the University of Pennsylvania, in 2011 he was awarded a Great Minds Award from the Advertising Research Foundation, where he was a long-time Board member. Brad Fay is a graduate of the University of Connecticut and COO of the Keller Fay Group. He was given the 2007 Grand Innovation Award of the Advertising Research Foundation for the development of Keller Fay’s TalkTrack®, the first continuous measurement system for all word-of-mouth, including the 90% of word-of-mouth which occurs offline. Ed Keller and Brad Fay also have a growing international presence, particularly in the UK where they’ve just recently opened a Keller-Fay office (http://www.kellerfay.com/keller-fay-limited-uk/).