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THE FRED FACTOR

Mark Sanborn

How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary

A special twentieth anniversary edition of Mark Sanborn's New York Times bestseller The Fred Factor. A perennial favorite and beloved business classic that's sold over two million copies worldwide, The Fred Factor is more relevant and necessary today than it was when it was first published 20 years ago.
Meet Fred. In this small yet powerful book, Hall of Fame keynote speaker Mark Sanborn recounts the true story of Fred, a seemingly ordinary USPS carrier who introduced himself one day shortly after Sanborn moved to a new home in Denver. Fred, however, was no average mailman. As Sanborn came to discover, Fred was the kind of worker who exemplified everything "right" with customer service. Did they want packages left on the porch or prefer a notice to pick up at the post office? Fred made sure he knew the answer. When another delivery service left a package at the wrong house, Fred shepherded it safely to the intended recipient. Others might have seen delivering mail as less-than-glamorous work, but Fred seized the chance to find meaning in the mundane, competing with himself every day to find opportunities to make his customers smile. We've all encountered people like Fred. In this deeply inspiring book, Sanborn illuminates the four basic principles anyone can use to bring fresh energy and creativity to our work and life: how to make a tangible difference every day, build stronger relationships, create real value for others without spending a penny, and constantly reinvent yourself. In this updated edition, Sanborn speaks to the seismic changes that have transformed the world of work in recent years - with employees increasingly hungry for purpose in their jobs - and outlines the book's fresh applications. By following his principles, you, too, can find more excitement, fulfillment, and success in your career.
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Published 2024-03-05 by Currency

Comments

Celebrating its twentieth anniversary, The Fred Factor remains an indispensable guide to transforming ordinary into extraordinary with its timeless wisdom. Mark Sanborn's compelling story of his mailman who turns drudgery into a calling is more relevant today than ever before.

The story of Fred inspired our team to look at how we can make every interaction with our fans unforgettable. You don't have to be in the C-suite to make a difference. Fred shows us that the smallest things can make a big difference and provide tremendous value.

I promise that if you take Mark Sanborn's advice to heart and begin a more Fred-like existence, you will never view yourself the same way again.

High Point University lives and breathes the idea of 'Choose to be extraordinary.' The Fred Factor, a modern classic, is the seminal book on how to do that. And Sanborn's expertise in extraordinary leadership is one of the reasons we asked him to serve as the university's Leadership Expert in Residence.

This beloved business classic has inspired millions of people over the years, and today Mark Sanborn's transformative insights are more timely and necessary than ever, with employees increasingly hungry for ways to find meaning in the mundane and power in their purpose.