THE GAMIFICATION OF EVERYTHING

This book argues that game design thinking is an integral part of our lives. It explores the psychological principles around video game design and how they can revolutionize businesses, industries, education, and life.

Bing's "Gamification Checklist" has shaped many companies we engage with : Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, Cameo.

In this book he explains how game thinking is an integral part of our lives. Games tap into human psychology and provide a framework to motivate productivity and build social capital. They encourage cooperation and problem solving. They provide instant feedback.

This first-person narrative will also to a diverse readership of CEOs, recent grads, and solopreneurs interested in adopting gamification principles into their work and their lives, as well as a robust audience of tech industry, business, and product development professionals looking to harness Bing's legendary role as a Silicon Valley mentor.

Bing Gordon was the Chief Product Officer for Kleiner Perkins, a consultant to Amazon, and a mentor to dozens of gaming and social-tech start-ups. He contributed to the design and marketing of many EA franchises, was awarded the Academy of Interactive Arts & Sciences' Lifetime Achievement Award in 2011, and held the game industry's first endowed chair in game design at The University of Southern California's School of Cinematic Arts.