The Google Analytics Book

If you run a website, an online shop, or a blog, Google’s powerful, free Analytics tool can help you evaluate how successful you are at reaching your target audience. Google Analytics enables you to assess user behavior in great detail, and identify and remedy weaknesses on your web site, such as non-sticky pages or missing calls-to-action.

Google Analytics can be tricky to use, but this book gives you a quick and easy overview of its most important analytical options and solutions to common issues. The guidelines outlined here will help you benefit from Google Analytics without having to study it in detail first.

• Get to know Google Analytics and set up an account
• Link your account to Google AdWords and Google Search Console
• Define your Google Analytics targets
• Analyze who visits your site, where they link from, and how they interact with the individual pages on your site
• Use the results to optimize your web presence
• How to use widgets, Radar alerts, filters, and other helpers
• Visualize your analytics data