THE GREAT GREENWASHING

Saving the planet is big business. Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but a great many just want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating—it's also becoming harder to discern. Now, more than ever, you need to be on the lookout for how brands, governments and influencers are lying to you.Saving the planet is big business. Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating—it's also becoming harder to discern.

But how is someone at the supermarket supposed to decipher all this? In The Great Greenwashing, John Pabon pulls no punches in arming consumers and business professionals with the tools they need to educate
themselves, filter out the BS from the truth, and make a positive impact.

John Pabon has has worked with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world's largest sustainability-focused business network. A decade of experience living and working in Asia inspired him to found strategic communications firm Fulcrum Strategic Advisors, with a mission to help companies, governments, and individuals capitalise on the benefits of sustainability. John is a regular contributor to major publications such as CNN, EuroNews, and the ABC. He also speaks to an array of global audiences on issues of sustainability, geopolitics, communications, and societal change. He is on the Program Director for The Conference Board's Asia Sustainability Leaders Council, a member of the United Nations Association of Australia, and serves on the board of advisors to the U.S. Green Chamber of Commerce.