THE HIDDEN POWER OF F*CKING UP

The Try Guys deliver their first book - an inspirational self-improvement guide that teaches you that the path to success is littered with humiliating detours, embarrassing mistakes, and unexpected failures.

To be our best selves, we must become secure in our insecurities. In The Hidden Power of F*cking Up, The Try Guys - Keith, Ned, Zach, and Eugene - reveal their philosophy of trying: how to fully embrace fear, foolishness, and embarrassment in an effort to understand how we all get paralyzed by a fear of failure. They'll share how four shy, nerdy kids have dealt with their most poignant life struggles by attacking them head-on and reveal their - ahem - sure-fail strategies for achieving success.

But they're not just here to talk; they're actually going to put their advice to work. To demonstrate their unique self-improvement formula, they'll each personally confront their deepest insecurities. A die-hard meat-lover goes vegan for the first time. A straight-laced father transforms into a fashionista. A perpetually single sidekick becomes the romantic lead. A child of divorce finally grows more intimate with his family. Through their insightful, emotional journeys and surprising, hilarious anecdotes, they'll help you overcome your own self-doubt to become the best, most f*cked up version of yourself you can be!

Keith, Zach, Eugene, and Ned are expert "Tryers" who have become pop-culture icons as the creators of Buzzfeed's The Try Guys (over 1.1 billion views to date) and YouTube Red's Squad Wars (with12.7MM subscribers, 83% of them women). With almost 4 million collective followers on their personal social media accounts, their growing fanbase's fascination with all things Keith/Zach/Eugene/Ned comes not just from the love of watching them attempt ridiculous activities you'd never think to do yourself, but also from a desire to be as self-assured, brave, and awesome as they are.
Their most popular videos, which they write, produce and star in, have anywhere between 3 million to 11 million views, and the numbers just keep going up. These guys have their fans' attention, and they have it because they've learned to harness their personalities, take advantage of their faults, and use them to get more out of life, and now they want to teach their fans how to do the same.