THE HOLY SHIT MOMENT

This is a a self-help book written in a brash, audacious and informal, your-good-friend-giving-you-the-scoop style, but with the knowledge, research, wisdom and personal anecdotes to back up James' words.

We've all been there. Wanting to change your life forever, but only doing it in fits and starts. Feeling inspired to be disciplined one day, then falling back into old habits on the next. Or changing for a few weeks or even months, but then slipping back into familiar behaviors. Bad habits are hard to break for a reason. But you still try because the goal is worth it: slowly and painfully forming new habits to the point where you are able to adhere to a new lifestyle, long-term.
Not only does all of the above truly suck - and feel unsustainable - but the failure rates of these models are staggering.

What if there was a different way? What if someone could skip the struggle of behavior change and just become a different person in a moment? What if all the motivation they would ever need to change could arrive unbidden because of a life-altering flash of insight? It is the power of epiphanya triggering event when drive and clarity of purpose for changing one's life is instantly attained. James Fell's The Holy Sh*t Moment: How to Have a Life-Changing Epiphany to Live Your Dreams is about that sudden moment, which happens to be a surprisingly common occurrence among those who have sustained change. The stories outlined in this book examine an abrupt awakening, where a person's purpose switches course in the space of a few seconds; their life is partitioned into the time before that moment occurred, and what comes after. In an instant, the gradual steps of behavior change are bypassed and life transformation takes hold for good. But is an epiphany something that can be generated?

Yes.

James writes frequently for numerous major publications, including a regular column for the Chicago Tribune that runs in several dozen newspapers, another column with the Los Angeles Times, he's the head fitness writer for AskMen.com, did a four-year stint as head fitness writer for Chatelaine.com, and has written for Men's Health, TIME, The Guardian, NPR, and many others. James recently started appearing regularly in Women's Health, and has a blog that gets millions of visitors a year. He's also appeared on numerous radio and TV shows. Here's James' website. And in addition to the proposal, I've attached a supplemental document about James' platform. James is huge on Facebook and has an email list of over 10,000. James' first book Lose It Right: A Brutally Honest 3-Stage Program to Help You Get Fit and Lose Weight Without Losing Your Mind was published in 2014 in Canada only, by Random House Canada.