THE JOY CHOICE

The Joy Choice throws out the typical self-defeating, rigid requirements of past diets or workout regimens and instead gives strategies to take control of your own decision-making and resolve the conflicts that eating and exercise plans inevitably face.

Why do we so easily fall off the diet wagon, or fail to maintain an exercise routine, even when we really want to? Based on cutting-edge decision science and engaging stories from her work with coaching clients and industry, Dr. Michelle Segar explains the surprising reasons that habits created for eating and exercise so often crash when they come up against real life. Segar offers a fresh and playful framework for navigating the momentary decisions and conflicts we face daily about what to eat and how to get our exercise and still meet work, family, and other life needs. Through her simple but powerful three-step decision-making tool POP! - Pause, Open, Play! - Segar shows you how to easily sort through your options and make the decision that keeps you moving toward your goals, powering you to feel your best and serve the people and things that matter most.

Michelle Segar, PhD, MPH, MS, author of No Sweat, award-winning sustainable behavior change scientist, and lifestyle coach, directs the University of Michigan's Sport, Health, and Activity Research and Policy Center. For nearly three decades, she has pioneered methods to create sustainable healthy behavior change that are widely used to boost patient health, employee well-being, and gym membership retention. She is frequently interviewed in major media outlets like The New York Times, NPR, and The Wall Street Journal and is a sought-after speaker, consultant, and trainer. Dr. Segar is a sought-after speaker both nationally and internationally and her corporate client list includes Walmart, Google, PepsiCo, Adidas, American Telemedicine Association, and Harvard Medical School.