THE MEANING OF JUNGKOOK

Celebrate Jungkook, the once-in-a-generation talent at the heart of BTS, in this illuminating look into the forces that have made him a global icon.

Jungkook is one of the world's biggest stars, period. His first album, Golden, sold more than 2 million copies on the day of its release and stayed on the Billboard 200 for twenty-four consecutive weeks. How did a young prodigy from South Korea make music history? The Meaning of Jungkook is a kaleidoscopic exploration of the forces that made Jungkook into the triumph he is today. The book does more than chronicle his humble beginnings in Busan and meteoric rise to fame. A lively narrative, it places Jungkook in a larger cultural and historical context, shedding light on the inner workings of the K-pop industry, internet culture, the ARMY, and more. We learn that Jungkook's ruthless work ethic is a symptom of Korean culture and its singular pursuit for excellence; his style of dance places him in the lineage of Michael Jackson; and "the soldout king" has a unique visual appeal that meets high Korean beauty standards but also subverts it with his irreverent piercings and tattoos. Jungkook's success is not an accident. Talent and training, the livestreams and good looks, globalization and timing all contributed to the making of Jungkook, "the Golden Maknae," the South Korean pop superstar who overcame the odds, and through his success, changed the status quo. This is an elevated tribute to the singer, for both his fans and others interested in the genre. Monica Kim has delivered a tour-de-force, filled with vivid detail, that makes sense of the world of a music icon who has captured the devotion of millions of fans worldwide. Monica Kim spent five years at American Vogue as the senior fashion news editor. Currently based between New York and Seoul, she became Yaeji's stylist in 2018 and works with brands such as Kozaburo, Rokh, Rare Market, We11done, Laura Lombardi, Penultimate, and others. The Meaning of Jungkook is her first book.