THE NEW ATKINS MADE EASY

THE NEW ATKINS MADE EASY picks up where the New York Times bestseller The New Atkins for a New You (500,000 copies in print) left off -- offering faster, easier, and more effective ways to implement the low-carb lifestyle to help take weight off now and keep it off forever.
The must-have next step in the Atkins franchise, THE NEW ATKINS MADE EASY is for the dieter who is done with diets, and is ready to make a permanent lifestyle change that will give them unparalleled energy and health for the rest of their life.

Atkins has been the name in low-carb eating for decades, and millions have had wonderful success on the plan. The New Atkins for a New You revolutionized the diet when it revealed the multitudes of scientific studies that prove the incredible weight loss powers of low-carb eating. Thanks to that book, dieters can now be sure that when they pick the Atkins diet, they are choosing the healthiest, most effective weight-loss approach out there.

THE NEW ATKINS MADE EASY will build off the renewed trust and loyalty that the brand has built in these recent years, and dive right into what readers need to know to make Atkins work in their home, for the rest of their life. This book will provide a powerful kickstart plan that will help dieters overhaul their kitchen and begin a new, healthy way of living. It will reinforce the idea that Atkins is not meant to be a temporary diet for quickly dropping a few pounds for an event. Dieters will certainly lose weight quickly, but THE NEW ATKINS MADE EASY will help them keep it off, for life.

This new book will offer many ways to make the Atkins diet even easier to try:

* It will incorporate Atkins pre-made foods -- including the new line of Atkins frozen meals launching in 2013.
* It will include dozens of low-cook and no-cook food options, for when you want to grab-and-go.
* It will offer meal plans on a budget, and tips to help dieters get more meals out of the same shopping trip.
* It will simplify the science; focusing more on results.
* And it will have at least a dozen success stories from happy, successful Atkins dieters!


As Vice President of Nutrition & Education, Colette Heimowitz is the driving force for nutrition information at Atkins Nutritionals, Inc. Among her responsibilities is keeping current with emerging research on human nutrition, and specifically the Atkins Diet. She then “translates” that information for the general population on the Atkins website and in Atkins books.
Colette is the nutritionist "face" to the Atkins Community, which is dedicated to helping people reach their weight loss goals. As part of this initiative, she publishes a weekly Nutritionist Blog. She is also responsible for content devoted to educating new members about the program, including introductory videos, phase-specific courses, and interactive FAQs.
Colette was the author of the 2011 New York Times bestseller, THE NEW ATKINS FOR A NEW YOU COOKBOOK. She has been a guest on radio programs nationwide, as well as on television networks including CNN, Fox News Channel, and MSNBC. She has more than twenty-five years of experience as a nutritionist, which includes her time working with Dr. Robert C. Atkins as Director of Nutrition at The Atkins Center for Complementary Medicine in New York City. Colette received her M.Sc. in clinical nutrition from Hunter College of the City University of New York. In addition to her daily exercise routine, which includes walking her dog, Colette relaxes by enjoying the fruits of her profession: namely, cooking and eating.