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Mohrbooks Literary Agency
Sebastian Ritscher |
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THE NEW MEGATRENDS
Seeing Clearly in the Age of Disruption
A pioneering global trend forecaster predicts how the collision of tribalism, climate change, and new technologies will shape the culture and commerce of the next two decades - a must-read guide for business leaders, entrepreneurs and anyone looking for an edge in our chaotic times
What's in store for us in the next two decades? Salzman, one of the world's top trendsetters, tells us what we can expect. With a unique ability to anticipate and explain trends, she hones in on phenomena both ordinary and unexpected to identify the forces that are poised to shape the next era.
Twenty years ago, people around the world prepared for the Y2K computer glitch that would supposedly bring the global economy to its knees. Rather than overnight disruption, humankind instead slipped gradually into two decades of economic and ecological turmoil, extremism, and divisiveness, all set against the backdrop of a newly global and digital civilization.
Drawing inspiration from John Naisbitt's classic 1982 book Megatrends, Salzman uses her pattern-recognition techniques to identify the forces that are poised to shape the two decades ahead. Among her startling predictions:
- Scientists will create plastic-eating "super-enzymes" that will alleviate our growing pollution crisis
- "Traditional" sex (i.e. between two humans) will be less common
- A new generation of 3D printing, "DigiFab" machines will produce sophisticated physical products right in our homes
Navigating deftly between scales and time periods, Salzman connects threads across business, civic life, consumerism, family, and entertainment. Her predictions provide gripping reading for anyone seeking to understand the shape and texture of the next era, which, Salzman argues, will be marked above all by its relentless pace and technology-driven uncertainty. A must-read guide for business leaders, entrepreneurs and anyone looking for an edge in our chaotic times.
Marian Salzman, named one of the world's top five trendspotters by Forbes, has worked at the leading edge of advertising, public relations, and technology for over three decades. After co-founding the first online market research company, she has served as a communications executive at companies in the US and Europe. Her annual forecasting report on the coming year's trends, released each November, garners global media attention. The recipient of numerous awards, Salzman is a graduate of Brown University and lives in Connecticut and Switzerland.
Twenty years ago, people around the world prepared for the Y2K computer glitch that would supposedly bring the global economy to its knees. Rather than overnight disruption, humankind instead slipped gradually into two decades of economic and ecological turmoil, extremism, and divisiveness, all set against the backdrop of a newly global and digital civilization.
Drawing inspiration from John Naisbitt's classic 1982 book Megatrends, Salzman uses her pattern-recognition techniques to identify the forces that are poised to shape the two decades ahead. Among her startling predictions:
- Scientists will create plastic-eating "super-enzymes" that will alleviate our growing pollution crisis
- "Traditional" sex (i.e. between two humans) will be less common
- A new generation of 3D printing, "DigiFab" machines will produce sophisticated physical products right in our homes
Navigating deftly between scales and time periods, Salzman connects threads across business, civic life, consumerism, family, and entertainment. Her predictions provide gripping reading for anyone seeking to understand the shape and texture of the next era, which, Salzman argues, will be marked above all by its relentless pace and technology-driven uncertainty. A must-read guide for business leaders, entrepreneurs and anyone looking for an edge in our chaotic times.
Marian Salzman, named one of the world's top five trendspotters by Forbes, has worked at the leading edge of advertising, public relations, and technology for over three decades. After co-founding the first online market research company, she has served as a communications executive at companies in the US and Europe. Her annual forecasting report on the coming year's trends, released each November, garners global media attention. The recipient of numerous awards, Salzman is a graduate of Brown University and lives in Connecticut and Switzerland.
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Published 2022-05-03 by Currency |