THE NVIDIA WAY

This book will explain how Nvidia played the longest of long games: it will identify the "Nvidia way", narrate the demise of Intel alongside the rise of Nvidia, and show that Nvidia's success is a result of its repeated creation of new markets.

This summer Nvidia became the 7th US company to pass the $1 trillion market cap threshold (joining Apple, Meta, and select others). Designing computer and graphics chips as well as the software needed to use them, Nvidia plays a central role not only in the arrival of the metaverse - its technology is needed to create 3D worlds - but in generative AI. Its chips are essential to what appears to be a broad and enduring transformation in technology and society. As the Washington Post put it, as Nvidia's market cap approached $1 trillion, "You may not have heard about Nvidia, but thanks to the artificial intelligence boom it's now one of the most valuable companies in history." Nvidia is one of the top business stories of our era, sitting at the intersection of AI and semiconductors. Uniquely, for all the current attention, the company is in fact 30 years old, and its CEO, Jensen Huang, is the longest-serving CEO in tech, according to Kim. This book will explain how Nvidia played the longest of long games: it will identify the "Nvidia way", narrate the demise of Intel alongside the rise of Nvidia, and show that Nvidia's success is a result of its repeated creation of new markets. Tae Kim has been following Nvidia closely since the 1990s and is uniquely qualified to write the first definitive history on the company by combining his deep domain knowledge across business, investing, journalism, and technology with unparalleled access to sources. He is a senior technology writer at Barron's and was previously was the U.S. technology columnist at Bloomberg Opinion. He also previously worked as an investing journalist for CNBC and an online editor at Yahoo Finance. Earlier in his career, he was an equity analyst at hedge funds and an investment analyst at a fund of funds.