Vendor | |
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Bennici&Sirianni - Selling Dep
Lidia Sirianni |
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Original language | |
Italian | |
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Weblink | |
https://www.codiceedizioni.it/li … |
THE PERFECT SENSE
Never Underestimate the Nose
The Department of Defence of the United States has been working for
years on a weapon of attack (but not fatal) based on odours that
can create panic. In 2018 Global Industry Analysts estimated at $45
billion the annual turnover of the fragrance industry. In short, what
revolves around our noses is apparently a serious matter. But how does
this sense of ours, which is so refined and complex and instinctive and
emotional at the same time, work? How do odours influence our
everyday lives? Why do we have two nostrils? Is it true that more than
10,000 different odours can be smelt? What is olfactory marketing?
Will digital odours exist one day? From scientific research to lots of
odd facts, Anna D’Errico takes us on a journey to discover the talents
of the human nose, describing qualities that are little known and
debunking some myths such as the idea that man has a little developed
sense of smell.