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Vendor
Fletcher Agency
Melissa Chinchillo
Original language
English
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http://www.adambryantbooks.com/

THE QUICK AND NIMBLE

Creating a Corporate Culture of Innovation

In his new book, NYT editor Adam Bryant focuses on the subject at the core of virtually every corporate agenda: innovation. The issue of innovation is a perennial one for businesses big and small, and one that is not going to fade away anytime soon.
The challenge is to create a culture that goes beyond supporting innovation and actually helps drive it.

Based on more than 150 interviews with top CEOs, Bryant shows leaders and managers how to build an innovative culture with concrete takeaways that can be immediately put into practice. He identifies specific factors that give top organizations an edge, helping them stay or become quick and nimble, some of which include:

Crowd-sourcing: Many companies use their corporate intranet to open up discussions to the entire company. When employees are involved and can share their opinions, they feel more empowered by the outcome.
School Never Ends: People feel more energized and passionate about their work if they are learning and growing, so smart companies like Google formalize the process with lectures and courses to encourage continual learning within the company.
Rethink Meetings: Some leaders have done away with big meetings and conduct business in smaller forums instead because they find that people are more honest with each other and less distracted.
Turn Employees into Entrepreneurs: Foster innovation by creating smaller companies within the larger organization. If you give people control of their resources and hold them accountable, they monitor what they do more closely and are more productive. ADAM BRYANT is the author of The Corner Office and deputy national editor of The New York Times. He writes the popular “Corner Office” feature in the paper's Sunday Business section. He was the lead editor for the team that won the 2010 Pulitzer Prize for national reporting and is a former senior writer and business editor at Newsweek.