THE REINVENTORS

A look at how successful companies are able to become - and stay - relevant through complete and constant transformation.

Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts; former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used togetting exactly what they want when they want it, are no longer beholden to the corporate giants.

Facing these challenges, today's established companies face two choices: stick with the status quo and become irrelevant or completely revamp their strategy in order to stay vital in the new world order. But how? Jennings and his research team examined thousands of articles and news stories and selected the best examples of companies including Starbucks, Southwest Airlines, and Smithfield Foods that have successfully reinvented themselves. After interviewing the key players in these transformations, Jennings established what he calls the "reinvention rules," including: Abandon all ego, Take lots of small chances, Be frugal, Grow constantly.

With the same style of Jennings's previous titles, this book is a must-read for any leader who wants to stay relevant for years to come.

Jason Jennings is the bestselling author of four highly acclaimed leadership and management books Hit the Ground Running; Think Big-Act Small; Less Is More; and It's Not the Big That Eat the Small . . . It's the Fast That Eat the Slow. USA Today called him one of the three most in-demand business speakers in the world. Jennings and his family split their time between the San Francisco area and Michigan's northern peninsula. Visit www.jennings-solutions.com