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Mohrbooks Literary Agency
Sebastian Ritscher |
| Original language | |
| English | |
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THE REPUTATION GAME
The Art of Changing How People See You
Welcome to The Reputation Game, in which you can see the players operating successfully or heading towards disaster. You will be surprised to learn the real rules of engagement in this snakes and ladders world, which are not what you are expecting. But we will give you all the tools to understand why events out there are happening, and how to play to win.
THE REPUTATION GAME demonstrates how players operate successfully or head towards disaster. Readers will be surprised to learn the real rules of engagement in this snakes and ladders world. The authors will give you the tools to understand why events out there are happening, and how to play to win.
This is one of those rare books that is relevant to almost every kind of human activity. It shows the uncanny connections between public and private, huge events and local ones. And most of all, it gives a practical set of guidelines for playing the most important game in life as well as in business: The Reputation Game.
The authors show that reputation cannot be owned, or managed by media professionals: it is a gift of trust given to people or institutions by their customers or colleagues, fans or friends. It's a shortcut to dependable future behaviour, and is fraught with all sorts of danger, not least an audience constantly checking and challenging one's authenticity. Whether in the professional or personal realm, reputation is something we all have to engage with: it has to be constantly fed, and can only be hard-won.
It's one of those rare books that opens a window to almost every kind of human activity, and shows the uncanny connections between public and private, huge events and local ones. And most of all, it gives a practical set of guidelines for playing the most important game in life as well as in business: The Reputation Game.
It is co-authored by Rupert Younger, the only Professor dedicated to the subject, based in Oxford, who has had a distinguished career in business, and David Waller, a very senior corporate PR professional who also has a distinguished writing career in business books and Victorian social history. So this introduces two outstanding British writers to the field of popular psychology.
This is one of those rare books that is relevant to almost every kind of human activity. It shows the uncanny connections between public and private, huge events and local ones. And most of all, it gives a practical set of guidelines for playing the most important game in life as well as in business: The Reputation Game.
The authors show that reputation cannot be owned, or managed by media professionals: it is a gift of trust given to people or institutions by their customers or colleagues, fans or friends. It's a shortcut to dependable future behaviour, and is fraught with all sorts of danger, not least an audience constantly checking and challenging one's authenticity. Whether in the professional or personal realm, reputation is something we all have to engage with: it has to be constantly fed, and can only be hard-won.
It's one of those rare books that opens a window to almost every kind of human activity, and shows the uncanny connections between public and private, huge events and local ones. And most of all, it gives a practical set of guidelines for playing the most important game in life as well as in business: The Reputation Game.
It is co-authored by Rupert Younger, the only Professor dedicated to the subject, based in Oxford, who has had a distinguished career in business, and David Waller, a very senior corporate PR professional who also has a distinguished writing career in business books and Victorian social history. So this introduces two outstanding British writers to the field of popular psychology.
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Book
Published 2017-10-04 by Oneworld |
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Book
Published 2017-10-04 by Oneworld |