THE RESPONSIBLE COMPANY

This is the first green-business book that demystifies what it takes to be a responsible company for our time, in a comprehensive, clear and short read.

This concise, powerfully argued book shows companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business to make the most of opportunities in the years to come, and earn the trust you'll need to navigate your changes by treating your workers, customers and communities fairly and with respect.

Audience: General-interest readers, everyone in business, people who work for progressive businesses, business students, and young people at the start of their working lives or those changing careers.

Yvon Chouinard, a noted alpinist and environmentalist, is the founder and owner of Patagonia, Inc., which Fortune has called "the coolest company on the planet." He is also the co-founder with Craig Mathews of 1% For The Planet, and the author of Let My People Go Surfing.
Vincent Stanley, Yvon Chouinard's nephew and one of Patagonia's original employees, is co-editor of the company's prestigious Footprint Chronicles, which tracks the environmental impact of Patagonia's products and discusses the company's most pressing social and environmental issues.

Patagonia will devote major resources to marketing this book.