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Mohrbooks Literary Agency
Sebastian Ritscher
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English
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THE SELL

Fredrik Eklund Bruce Littlefield

The Secrets of Selling Anything to Anyone

The nation’s #1 real estate broker and charismatic star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success—no matter who you are or what you do.
Ten years ago, Fredrik Eklund moved to New York City from Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he’s ascended to the top of the most competitive real estate market on the planet, brokering million-dollar deals for celebrities, selling out properties all over the city, and starring in the Bravo hit Million Dollar Listing New York.

In The Sell, Fredrik shares his secrets to success, offering a step-by-step plan for anyone to persuade, influence, and convince others to buy what you’re selling, whether it’s million-dollar properties, an idea to your boss, or paninis on the street. Even if you don’t realize it, Fredrik says you’ve been in sales your whole life because every day—no matter your line of work—you are selling your most important asset: yourself.

In this fun and practical guide, Fredrik explores everything from the importance of being genuine to getting people to trust you to looking like a million bucks even if you don’t have a million bucks…yet! He also shares his tips and tricks for crafting the perfect pitch, negotiating with savvy, and closing deals, whether it's for an actual product, your big idea, or getting your profile noticed on eHarmony.

Whatever your aspirations, The Sell will help you live your dream—and have fun getting there.

Fredrik Eklund leads the #1 real estate team in the nation and is a member of Douglas Elliman’s senior management team in Manhattan. Originally from Stockholm, Sweden, he is active in the Real Estate Board of New York and is involved with several charities.

Bruce Littlefield is a TV personality and bestselling author of numerous books, including Airstream Living and Garage Sale America; and is the coauthor of many bestsellers, including Zach Wahls’s My Two Moms and Barbara Corcoran’s Use What You’ve Got. Originally from South Carolina, he lives in New York City.
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Book

Published 2015-04-14 by Gotham

Book

Published 2015-04-14 by Gotham

Comments

Amazon/Kindle/Times Bestseller: The Times ran a great piece of publicity for the book (see attached), and THE SELL reached number 8 in the trade paperback non-fiction chart in the UK—pretty incredible for a business book! The UK edition is the number 1 seller in the Sales Techniques category on Amazon UK, and has now reached number 1 in the Brands and Corporate Identity category too. In Kindle sales, it’s number 2 in the Marketing and Sales slot.

UK & C: Piatkus Swedish: Ekerlids Complex Chinese: Sun Color Culture Simplified Chinese: Grand China Publishing House Romania: Act Si Politon Polish—OSM CONSULT SP. Z O.O.

The number one trait I always looked for when I was hiring someone for my company and what I look for now when I’m investing in entrepreneurs on Shark Tank is passion, a need to succeed. Someone who’d rather die than not be the best. That’s Fredrik, and after reading this book, that will be you, too.

Please take a quick look at the following video featuring the author’s work as fun-loving motivational speaker. Read more...

...That unabashed promotional quality tends to muffle Eklund’s attempts at sincerity. But it also provides first-hand proof that he is qualified to dole out career advice. As a result of his combined triumphs at sales and marketing, Eklund has amassed a sizable audience at his feet. Read more...

With The Sell, Fredrik Eklund has created the modern day How to Win Friends and Influence People. If you’re looking for how to achieve success in the 21st Century, the answer is in your hands.

Fredrik could sell ice to an Eskimo. I can't do a high kick, but I'm excited to learn his other tricks!

And have a look at this CNBC clip showing his work as respected industry expert. Read more...

Today Show Interview Read more...

Fredrik is one of the most fun and talented people in real estate sales today. He always delivers with undeniable charisma and this book is no exception.