THE SEVEN RULES OF TRUST

What is it about Wikipedia's apparent anarchy that makes it thrive? How is it that Wikipedia has become the universally accepted source of factuality - during a period of two decades when everything else has trended backwards?

The problem is trust. Every community on earth depends on it. Businesses, schools, and families need it. And everywhere on earth it has been disappearing. When it goes away, it's replaced by what President Obama has called "the demand for crazy", maybe the only demand that the economy is capable of meeting. Disappearance of trust is the problem that has marched through every single institution and left them less credible, less resilient, less effective, and less influential. With exactly one exception: Wikipedia, the website that Jimmy Wales cofounded. Jimmy Wales solved the problem over 20 years ago, but almost no one realized it at the time. Back then, for many Jimmy Wales - or his website - was the problem. THE FIVE RULES OF TRUST is Jimmy Wales' solution to our problem. First tested over 20 years ago, and honed ever since into clear, actionable rules, the Wales way of leadership is one that fortifies growth and generates trust in a positive loop of creation and control. The Wikipedia model has been proven in concept by delivering the highest quality product on the internet, and now the principles behind this true unicorn will be presented for anyone who wants to build something, start something, or just get back to work in the most resilient way possible. Jimmy Wales was born in Huntsville, Alabama. His father was a grocery store manager. He began a PhD at Indiana University but got bored. He tried his hand at futures trading, and won, and quit. He founded Wikipedia in 2001. He speaks all around the world, to wiki gatherings, businesses, Davos conferences, and schools. He lives in England.