THE SOUL OF THE DEAL

The Soul of the Deal's music-fueled focus is the human, emotional, and tactical aspects of business deals, concentrating on negotiating, financing, and exiting rather than scaling or operating companies. Readers can build confidence in their ability to knowledgably conduct their own transactions.

With humor, empathy, and insight, veteran dealmaker and investor MARC MORGENSTERN shares his unique practical and pragmatic business negotiating philosophy, fusing communication, listening, and transactional skills derived from selling encyclopedias door to door, following The Grateful Dead for a lifetime, starting at "Day One" with OfficeMax, and co-founding leading digital healthcare software company Within3. Also, his immersion in 400+ early-stage deals and negotiations. Morgenstern's authentic and entertaining Maxims and deal stories will intrigue, inform, and amuse entrepreneurs, investors, buyers, and sellers of companies, as well as deal and business professionals from novice to expert.

Critical takeaways - many captured as "Morgenstern's Maxims" - are woven into a narrative that is as much thriller as business book.

MARC MORGENSTERN is the Managing Partner and Founder of early-stage investor Blue Mesa Partners, Mentor-at-Large for The House Fund, and its portfolio companies, and taught "Street Smart Startups" at UC Berkeley. He's a veteran dealmaker and entrepreneur with 400+ successful transactions, and billions of dollars of buying, selling, and financing innovative and disruptive businesses from Silicon Valley to Shanghai as principal, advisor, or counsel.
He's a passionate Deadhead, as well as a blues and rock musician and has been on the board of the Rock and Roll Hall of Fame since 1994, as well as San Francisco's Rex Foundation (founded by the Grateful Dead) since 2011.
Marc speaks and writes about deals, negotiating, investors, and early-stage companies, and authored Off Road Capital's Definitive Deal Dictionary. His observations have appeared in the New York Times, CNBC's Squawk Box, Wall Street Journal, Los Angeles Times, and San Francisco Chronicle.