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Mohrbooks Literary Agency
Sebastian Ritscher |
| Original language | |
| English | |
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THE SOUND OF THE FUTURE
How the Coming Age of Voice Will Change Your Work, Your Business, and the World We Live In
A look into why voice is the next big thing in technology and will fundamentally alter the way companies do business.
When the internet and mobile phones first entered the market, people struggled to understand how it would impact their businesses - the same is going to be true of voice. Voice is going to become a critical business topic and Sound of the Future will be the first book to provide a guide to developing tactics, strategies, and business models to make effective use of voice technologies. Furthermore, we are quickly approaching the point in which the first generation of voice natives, for whom spoken interactions with technological devices are second nature, will be the majority of consumers in almost every industry and every country.
Voice is the next technology - remarkably similar in potential impact to the internet and mobile computing - poised to change the way the world works. Tobias Dengel is in the vanguard of this breakthrough, understanding the deep, wide-ranging implications voice will have for every industry. And here he connects the dots about this emerging paradigm to vividly illustrate how business leaders can stay ahead of the game, rather than scrambling to catch up, as voice technology gradually reveals its power, creating a host of new winners and losers.
Using fascinating, colorful stories, Dengel explains how the "voice-first" experience is becoming part of the global technology mainstream, exploring the ways voice will do a better job of serving basic human needs such as safety, speed, accuracy, convenience, and fun, as well as making it possible for hundreds of millions of people around the planet to participate more fully and productively in today's high-tech world by making interactions with technology virtually effortless.
A pervasive technology like the internet and mobile, voice, with applications in marketing, sales, service, manufacturing, and logistics, will change the way we work at every level and every function, driving down costs, boosting productivity, and enabling the creation of entirely new business models.
This is not simply about Siri (Apple's personal assistant) and Alexa (Amazon's). They are the tantalizing but incomplete precursors of the ultimate interface that will make technology easier, faster, more accurate, and more human.
Tobias Dengel is president of WillowTree, a TELUS International Company, a global leader in digital product design and development, with 13 offices in North America, South America and Europe, headquartered in Charlottesville VA. The company has been named by Inc. magazine to the Inc. 5000 list of America's fastest growing companies for 11 straight years. WillowTree's clients include some of the best-known brands in the world, such as T Mobile, Mastercard, Capital One, HBO, Fox, Time Warner, PepsiCo, Regal Cinemas, Charles Schwab, Johnson & Johnson, Lidl, Wyndham Hotels, Hilton Hotels, Holiday Inn, Canadian Broadcasting Corp, Synchrony Bank, Edward Jones Investments, and National Geographic. These industry leaders trust WillowTree to design and develop their websites, apps, internal systems and voice interfaces.
Voice is the next technology - remarkably similar in potential impact to the internet and mobile computing - poised to change the way the world works. Tobias Dengel is in the vanguard of this breakthrough, understanding the deep, wide-ranging implications voice will have for every industry. And here he connects the dots about this emerging paradigm to vividly illustrate how business leaders can stay ahead of the game, rather than scrambling to catch up, as voice technology gradually reveals its power, creating a host of new winners and losers.
Using fascinating, colorful stories, Dengel explains how the "voice-first" experience is becoming part of the global technology mainstream, exploring the ways voice will do a better job of serving basic human needs such as safety, speed, accuracy, convenience, and fun, as well as making it possible for hundreds of millions of people around the planet to participate more fully and productively in today's high-tech world by making interactions with technology virtually effortless.
A pervasive technology like the internet and mobile, voice, with applications in marketing, sales, service, manufacturing, and logistics, will change the way we work at every level and every function, driving down costs, boosting productivity, and enabling the creation of entirely new business models.
This is not simply about Siri (Apple's personal assistant) and Alexa (Amazon's). They are the tantalizing but incomplete precursors of the ultimate interface that will make technology easier, faster, more accurate, and more human.
Tobias Dengel is president of WillowTree, a TELUS International Company, a global leader in digital product design and development, with 13 offices in North America, South America and Europe, headquartered in Charlottesville VA. The company has been named by Inc. magazine to the Inc. 5000 list of America's fastest growing companies for 11 straight years. WillowTree's clients include some of the best-known brands in the world, such as T Mobile, Mastercard, Capital One, HBO, Fox, Time Warner, PepsiCo, Regal Cinemas, Charles Schwab, Johnson & Johnson, Lidl, Wyndham Hotels, Hilton Hotels, Holiday Inn, Canadian Broadcasting Corp, Synchrony Bank, Edward Jones Investments, and National Geographic. These industry leaders trust WillowTree to design and develop their websites, apps, internal systems and voice interfaces.
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Book
Published 2023-10-01 by Public Affairs |
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Book
Published 2023-10-10 by Public Affairs |