THE SPIRIT OF KAIZEN

The proven method to driving organizational change by applying the concept of Kaizen.

UCLA psychologist and organizational consultant Dr. Robert Maurer provides an effective technique for making major changes with minimal disruption. Applying the operational concept of kaizen— small, continual improvements—to common management challenges, managers can drive major improvements with a series of well-planned techniques for boosting quality, innovation, sales, and morale. The Spirit of Kaizen will be a welcome relief to managers tasked with managing change with big, bold steps that usually backfire, taking a heavy toll on productivity and morale.
• Maurer and Hirschman are the authors of the bestselling One Small Step Can Change Your Life, a revolutionary book using the same kaizen philosophy; it was a finalist for the Books for a Better Life Award
• The authors provide case studies from Boeing, Pepsi, PriceWaterhouseCooper, GM, and several other companies to illuminate the details of his approach

• Maurer has been featured on 20/20 and in USA Today, Men’s Health, Elle, and the Los Angeles Times
Robert Maurer, Ph.D., (Los Angeles, CA) teaches at UCLA and University of Washington Schools of Medicine. He is the director of the consulting firm Science of Excellence.
Leigh Ann Hirschman (Indianapolis, IN) is the author of the Los Angeles Times bestseller The Blessing of a B Minus.