THE STARTUP OF YOU - REVISED AND UPDATED EDITION

The career landscape has changed dramatically in the decade since Hoffman and Casnocha published this guide and this new edition will teach readers how to achieve their boldest professional ambitions with special sections on engineering, serendipitous opportunities in a remote work world, reputation management in the age of Twitter, and the rise of "portfolio careers."

LinkedIn cofounder Reid Hoffman and author Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn't about cover letters or resumes. Instead, you will learn the best practices of the most successful startups, and how to apply these entrepreneurial strategies to your career.

Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to:
- Adapt your career as pandemics rage and technologies upend industries.
- Develop a competitive advantage to stand out from others at work.
- Strengthen your professional network by building powerful alliances.
- Engineer serendipity that produces life-changing career opportunities.
- Take proactive risks to become more resilient to industry tsunamis.
- Tap your network for information and intelligence that help you make smarter decisions.

The original edition has sold close to 175,00 copies and continues to sell, nearly a decade later. And now with their updated advice and new package, the authors can reach a new generation of professionals who are pursuing non-conventional or entrepreneurial career paths.

REID HOFFMAN is the co-founder of LinkedIn, a partner at Greylock, director at Microsoft, and is widely viewed as one of the most successful investors of all time. He is the host of the award-winning podcast Masters of Scale, the New York Times bestselling author of The Alliance, Blitzscaling, and Masters of Scale.
BEN CASNOCHA is an entrepreneur and cofounder of Village Global, a Silicon Valley venture capital firm that has funded hundreds of startups. He has appeared on the CBS Early Show, CNN, and CNBC. He is coauthor, with Reid Hoffman and Chris Yeh, of the bestseller The Alliance: Managing Talent in the Networked Age.